Interesting case studies at the Online Recruitment 2009 conference

Yesterday I attended the Online Recruitment 2009 conference organised by Enhance Media. It was held at the Royal Geographical Society in Kensington and promised a very appealing programme.

There were sessions from:

YouTube on the use of online videos to attract candidates and develop employer branding

PriceWaterhouseCoopers on the use of blogging on their corporate careers site

Facebook on how recruiters can use the site to engage with candidates and target specific groups

Workcircle explaining the evolution of their business model and the role of aggregators in the job board space

Revenue Science on how behavioural targeting can be used to inform recruitment activity

Bracknell Forest Council on how they are using Web 2.0 technologies to engage with Generation Y

Enhance Media looking at the future for the online recruitment market

 

The speakers were all addressing an audience of recruiters, but there are some very interesting themes for job seekers and I now have a list of topics for new articles and guidance notes for our clients. I’ll write these sessions up properly when I have more time.